YANKEE SPORTS WATER

CLIENT: Infinity Group
EVENT TYPE: Sports Water “Yankee Water” Product Launch
SERVICES: Production and Brand Ambassador Staffing


Challenge:
Create product awareness with a product launch event that begins with the consumer conversation and establishes a distinct brand tone for newly launched Yankee Water. The program included product distribution across key demographics and communities across NYC. A key client KPI was targeting the Dominican population in NYC due to its affinity for baseball and the New York Yankees sports franchise.


Solution:
GEM Event Services strategically provided a broad reach of targeted consumers via a carefully planned and executed grassroots sampling campaign that also successfully implemented an interactive social media campaign centered around the distribution of social media cards promoting the new Sports Water Instagram account.

Results:

  • 6,000 Yankees Sports Water Bottles Distributed

  • 2,000 Social Media Cards Distributed

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Juana Guichardo