GLAAD MEDIA AWARDS

GLAAD Media Awards New York and Los Angeles
CLIENT: GLAAD
EVENT TYPE: Award Show
SPONSORS: Bud Light, Delta, Gilead, Google, Hyundai, Ketel One Vodka, WEN, and Wells Fargo
SERVICES: Brand Sponsorship Strategy, Sponsor Activation, Budget Management, & Post Event Recap


Challenge:
Serve as the central liaison between corporate partners and GLAAD departments, produce and manage all corporate sponsor elements to meet the corporate partner’s goals, while keeping the integrity of the GLAAD brand.


Solution:
Strategically integrated corporate sponsors into the overall GLAAD Media Awards content from print, online, social, and mainstage programming. Worked collaboratively with corporate sponsors, their activation agencies, event venue, and production company to conceptualize, implement, and execute custom activations for each corporate sponsor. Production of custom post analysis reporting for each corporate sponsor specifying benefits, activations, and KPI’s delivered from GLAAD Media Awards.

Results:

  • 2 Events Executed on East and West Coasts

  • 13 Custom Sponsor Activations Executed

  • 2,388 Guests Interacted with Corporate Sponsors

  • 7.5 Billion Media Impressions Generated

  • 1.3 Million Social Media Reach

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Juana Guichardo